Google to HMOs: pay us and we'll defuse "Sicko"
Google's "Health Advertising Team" is trying to sell the health industry on buying ads to be shown opposite searches for "Sicko." The idea is to counter Michael Moore's amazing, enraging, must-see indictment of the health industry's grip on American society by running ads over search results for Sicko.
"It’s unusual for a Google department to do peppered movie reviews. In Google’s health advertising blog – which is, well, trying to sell Google ads to the health industry – they talk about Michael Moore’s movie Sicko:
While legislators, litigators, and patient groups are growing excited, others among us are growing anxious. And why wouldn’t they? Moore attacks health insurers, health providers, and pharmaceutical companies by connecting them to isolated and emotional stories of the system at its worst. Moore’s film portrays the industry as money and marketing driven, and fails to show healthcare’s interest in patient well-being and care."
Don't Be Evil...
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