Army begins new $1.35 BILLION advertising push
“Army strong” is the theme of a campaign that the Army plans to announce formally today. The effort, with a budget estimated at $1.35 billion in the next five years, will appear in traditional media like television as well as nontraditional outlets like blogs, social networking Web sites and chat rooms.
The campaign is being produced by nine agencies, eight of them part of the McCann Worldgroup division of the Interpublic Group of Companies.
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